A healthcare communications, consulting and advertising professional, Cherojit works for the world’s most decorated advertising agency and is associated with the healthcare sector for more than 22 years. He has created awareness for Mother and Child Health, Breast & Cervical Cancer and Osteoporosis which has helped not only save lives, but also to lead fuller lives for women. He believes that healthcare communications has the potential to touch and impact lives.

His love for sports both as a player and a spectator got him to associate with German Football Academy (GFA). Having being an athlete himself and played various sports at substantial levels, he knows what it takes to make it big. He mentors the team using his vast experience in branding and communications. He interacts with the students, parents and potential partners and is creating a system that will help take sport to the grassroots. He feels, India today is at a tipping point and ready to embrace ‘The Sporting Culture’ sooner than later.

He is also associated with educational institutions and universities both Indian and international taking sessions on Healthcare Management, Marketing & Advertising and Sports Management.

He is working on the triumvirate of healthcare, sports and academia to create an ecosystem that he hopes will help students take informed decisions about their careers.

Cherojit loves travelling and is of the belief that “You just live once and if you have traveled well, once is enough.”